LEGENDARY COCKTAILS, FROM THE LEGENDARY ST. REGIS BAR
How do we introduce the newly launched St. Regis Bar to customers & get them to come try its legendary cocktails (O2O)?
A JOURNEY OF DISCOVERY
Provide users with a means to discover the range of cocktails available at the all new St. Regis Bar in Macau
GAMIFICATION
- A game based on 3 carefully curated questions that helps them find their perfect cocktail
- Questions highlighted the bar’s Jazz heritage, stunning environment and of course it’s legendary cocktails
- Users answered 3 questions which were meticulously mapped to different cocktails, then gave their drink a virtual stir to arrive at their perfect cocktail
- Users were then invited to share to social media and present their share to the bar tender to get a buy 1 get 1 offer at the bar
- The campaign was deployed on Wechat, Facebook & Instagram
