QR codes were also hidden across Old Navy’s multiple digital properties as well as within the store itself to provide participants a greater opportunity to collect and redeem some great mobile offers.
The Old Navy ‘Find Magic’ campaign ran in conjunction with their new store opening in Shanghai and introduced consumers to Magic the dog, the cute Old Navy mascot. Magic was paraded across multiple locations in Shanghai and visitors to the campaign mobile site were encouraged to ‘Find Magic’ and collect points which could be redeemed for great offers from Old Navy.
Participants, who succeeded in finding Magic, could scan prominent QR codes on display to get mobile coupons which then could be redeemed in-store.
