Fugumobile is responsible for content and campaign creation of WeChat articles that are sent out to followers of the Indian Motorcycle service account. Also provides advisory, program management and new technology consulting along with design and development.
In addition we are responsible for the technical operation and maintenance of Indian Motorcycle mini program and campaign creation.
The main functions of the mini program are:
- Product management: Content exposure of two brands under the Polaris Company on the mini program, with online payment and test drive appointment functions.
- CRM management: collect bike owner membership and corresponding vehicle information
- Bike management: Bike owners can record every ride through the bike monitoring function of the mini program
- E-commerce platform: manage and sell brand merchandise
