A world leader in HVAC systems for large installations, including airports, malls, museums etc, Carrier is looking to the growing home market for business growth.
However, in order to reach consumers who have very limited technical knowledge about HVAC systems, it was necessary to communicate through the familiar WeChat platform in a layman's language.
Fugumobile developed and manages the Carrier WeChat account that provides education about the benefits of HVAC in simple, easy to understand terms.
An interactive assessment tool also allows a potential customer to find the HVAC system that matches their requirements making it easier to reach out to a dealer for a more informed discussion.
