Aman Essentials wanted to expand its presence in China. Recognizing the unique landscape of China's digital ecosystem, Aman Essentials aimed to leverage social media to build brand awareness and drive sales.
Objectives
- Establish a strong online presence in China.
- Engage with Chinese luxury consumers.
- Drive traffic & Sales
Solution
- Developed a comprehensive social media strategy focused on leveraging WeChat, Weibo, and Xiaohongshu
- Social listening solution to understand what users are saying about Aman Essentials and their key competitors
- Always-on engagement through competitions/lucky draws on social media
- Media buy to drive SOV and engagement
