Fugumobile manages LEAR’s social media platforms and is also responsible for the development and management of the LEAR website and WeChat platform. Key services provided include-
- Content development
Creation of regular content articles that are sent out to followers of the Lear service account. This content spans a range of topics from corporate news, events, staff activities, technology and product, festivals and campaign articles. - Activation campaigns
Marketing and festival based campaign creation and execution.
Campaign performance measuring and fine tuning.
- CRM
Using the FUGU CRM platform to personalize the user lifecycle journey for O2O campaigns, dynamic menus, custom push messages and targeted content as well as user tagging and grouping.
- Reporting and analysis
