Fugumobile has developed the complete Wechat platform for The SUB, the home beer dispenser from Heineken. This includes design and development of their WeChat interface, e-commerce store as well as their CRM platform.
The WeChat account introduces consumers to the brand, its USP’s and how it works. The design principles reflect the strong design orientation of Heineken as a brand.
Enjoy fresh draught beer at home through the SUB WeChat platform and store.
富谷信息为喜力旗下的生啤机品牌THE SUB提供基于微信端解决方案，包括创意策划并开发微信端功能模块，电商平台以及CRM系统。
向消费者展示品牌信息、产品独特卖点以及工作原理。通过独特的视觉效果展现THE SUB高端的品牌设计。设计原则体现了喜力强大的品牌设计定位。
通过在线微商城即可满足你在家享用新鲜生啤的需求。定制化的微商城支持用户微信ID和微信支付进行无缝业务集成。
CRM平台支持更个性化的用户体验，消费者拥有动态菜单而区别于普通用户。
此外，我们通过促销和活动创意规划和实施执行，推动更多的用户参与和购买。
富谷信息还负责微信公众平台内容的规划，文案创作和发布。
